Walking into the Curl Boutique, it’s hard not to notice the quote prominently displayed above our wash station: “Beauty begins the moment you decide to become yourself.” It’s Coco Chanel, and we love it because inside our salon, in our own chairs, we see that exact moment happen for clients each time we clip the last curl, give them a good fluff, and turn the chair. Looking straight into the mirror, they fall a little more in love with their hair – and themselves.

The world taught you to hide your curls. We exist to teach you how to love them. 

The Curl Boutique is Maine’s only salon catering exclusively to curly hair. We opened in 2017 and ever since we’ve been on a mission to lead curly-haired humans to that very moment when they decide to become themselves by not only embracing, but falling in love with, their curls. For years we’ve been taught that straight, sleek hair is the only way to be beautiful, elegant, or professional. We’ve all stood sweating in the dead of August blow-frying our poor curls and coils as-close-to-straight as possible, only to have the cursed frizz return at the first drop of humidity. 

We’re here to say: Your curls are beautiful, elegant, professional, and everything else you want them to be. 

Our work is so important to us because it resonates with our own curl-journeys. We, too, used to struggle with accepting and appreciating our natural hair, which is why we come to the salon every day. Our why fuels our passion. Our passion informs what our team calls our core values. 

Core Values

Our core values are what wakes us up in the morning. We live and breathe these concepts, which in turn informs every aspect of our salon.

Community

We always have each other’s back through thick and thin. 

One thing that makes the Curl Boutique so unique is that it is a team-based salon – and we’re proud of it! As a small, specialty boutique salon, each of our team members are trained to cut, color, and style your curls. In fact, you will most likely interact with and be serviced by each member of our team during your appointment, and you are welcome to book with any stylist when scheduling appointments. This structure demonstrates and cultivates our supportive and collaborative culture.

Our team members support each other relentlessly through their actions, decisions, and words because we are all working towards the same goal: providing you with the very best in curly hair services, every time.

Authenticity

We never compromise who we are and what we stand for. 

One thing we know for sure is that you can’t be authentic if you don’t know who you are. We’re a whole lotta things at all times to so many different people; our team is made up of artists, creatives, dreamers, doers, cat lovers, dog lovers, animal-neutrals, gluten-frees, vegetarians, meat-lovers, mothers, siblings, friends, soloists, collaborators, gamers, runners, foodies, travelers, homebodies, introverted extroverts and extroverted introverts, and so much more (yea, diversity!). But at the end of the day, our true north must be our uncompromisable values. When the scrunchie fad has come to an end but our frizz is still real, we know that our authenticity is our curls. 

Our beliefs are unshakeable and we want to introduce you to your most natural-self so you, too, can build a strong[er] sense of your values and therefore your authenticity. 

Growth

We are committed to relentlessly pursuing opportunities for development.

In every aspect of our lives, things are constantly changing and evolving, forcing us to stretch ourselves and accommodate the growth. We love to grow, and we firmly believe the key to growing successfully is education. Not only is our team made up of educators, but we also engage in several educational training courses and workshops throughout the year to continuously improve our own techniques and strengthen our skills. 

We *dread* stagnancy and complacency, and we know that we’ll never reach a point where our curl-education is complete – on the contrary! Curl theory and techniques are always advancing and progressing, and therefore so are we. 

We hope to meet you and your curls soon ♡

Now that you know what we’re all about, we want to meet YOU! Schedule your appointment today with a team member as the first step in becoming your most authentic-self.