Walking into the Curl Boutique, it’s hard not to notice the quote prominently displayed above our wash station: “Beauty begins the moment you decide to become yourself.” It’s Coco Chanel, and we love it because inside our salon, in our own chairs, we see that exact moment happen for clients each time we clip the last curl, give them a good fluff, and turn the chair. Looking straight into the mirror, they fall a little more in love with their hair – and themselves.